Versatile Develops Initial Hershey iPhone Application

. November 10, 2009 . 0 Comments

Versatile Systems Inc. (TSX VENTURE: VV)(AIM: VVS), announces that the Company has developed a unique, highly interactive application for deployment on the Apple iPhone(TM) and iPod Touch(TM) for The Hershey Company.
The Hershey’s® Syrup iPhone application provides a rich media experience that is engaging for the users while at the same time effectively reinforcing the image of Hershey’s Syrup as America’s #1 brand of chocolate syrup. “The creation of this application showcases Versatile’s ideal combination of technology and marketing capabilities” said Bob Joyce, President Versatile Systems. “Versatile’s long history of mobile expertise and enterprise software development combined with our expanded creative capacities positions Versatile to be in the forefront of the rapidly expanding social media mobile software market.”

The application provides users an interactive experience on how to create, stir – and drink – a glass of Hershey’s Chocolate Milk using Hershey’s Syrup. Once the application is downloaded, a user will be able to interact with a bottle of Hershey’s Syrup and a glass of milk to be able to create a glass of chocolate milk. The stirring and drinking process is fully animated and comes equipped with customized sounds that make drinking each glass of Hershey’s chocolate milk unique and interesting to each and every user. A video that demonstrates the application can be viewed at:

http://www.youtube.com/watch?v=QMl7nwQhZGI

The application provides an entertaining experience that uses many of the device’s features including the touch screen, accelerometer and microphone. “Versatile understood our branding requirements, developed a storyboard to support those requirements and rapidly delivered a great app,” said Scott Crowell, Director, Technology for The Hershey Company. “We know they deliver great enterprise expertise, but we were really excited by the depth of their creative capabilities.”

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, creamy indulgence of Hershey’s Bliss chocolates. Hershey is a leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey’s Special Dark and Hershey’s Extra Dark. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger and Dagoba. For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where we live, work and do business. The Milton Hershey School, established by the company’s founder in 1909, provides a nurturing environment, quality education, housing, and medical care at no cost to children in social and financial need. The School is administered by the Hershey Trust Company, Hershey’s largest shareholder, making the students of Milton Hershey School direct beneficiaries of Hershey’s success. Please visit us at www.hersheys.com.

About Versatile

Versatile provides business solutions that enable companies to improve sales, marketing and distribution of their products. Versatile also provides information technology services for the implementation, maintenance and security of mission-critical computer environments. Versatile has the ability to architect solutions involving both proprietary and third party components. For more information: www.versatile.com

Category: News

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