New York Times Launches iPad News App

. April 2, 2010 . 0 Comments

The New York Times announced today the release of The New York Times Editors’ Choice app, offering a selection of the latest news, business and technology news, opinion and features chosen by Times editors that can be downloaded automatically to iPad. The Editors’ Choice app delivers two pages of content with the top eight to ten articles in latest news, business, technology, opinion and feature sections from The Times with accompanying videos and photo slideshows.

The New York Times Editors’ Choice app takes advantage of the device’s large screen display and video and slideshow capabilities. The app is free and advertising supported. The Times is also planning a full, paid app for iPad as part of its overall paid strategy.

“Times readers will find the iPad to be an exceptionally useful and entertaining way to closely follow what is happening around them locally, nationally and internationally,” said Yasmin Namini, senior vice president, marketing and circulation, The New York Times Media Group, and general manager, reader applications.

Features of the application include:

Simple navigation – read articles and view videos and slideshows with ease using the iPad’s sophisticated navigation capabilities and cutting-edge multi-touch screen.
Offline reading – download and sync articles and images to iPad device for viewing offline or in airplane mode.
Share options – e-mail articles to friends from the app.
Chase Sapphire, a premier rewards card for the affluent market, is the exclusive launch sponsor of The New York Times Editors’ Choice app.

“This app provides a great opportunity for advertisers to use the latest digital technologies to reach The New York Times’s affluent and loyal readers,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com. “The Editors’ Choice app launches with a full-page vertical and horizontal interstitial ad that provides a large interactive canvas for our advertisers.”

The New York Times Editors’ Choice app is available for download at the iPad App Store.

Category: iPad

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