Apple Macintosh News and Information
Apple Macintosh News and Information

Alltop Improves Reading RSS Feeds on iPhones

Nononina today announced a version of their popular Alltop website that enhances reading RSS feeds on iPhones and Blackberrys. Using Alltop, people can now create a personalized collection of RSS feeds, determine their order, and then display them on their phones in a new, easy-to-read and easy-to-navigate format.
“The experience is simple and utterly satisfying,” said Scott Kelby, President, National Association of Photoshop Professionals. You can see Scott’s MyAlltop page at Other examples include: David Allen (Getting Things Done), Adam Engst (TidBITS), Penelope Trunk (Brazen Careerist), Chris Brogan (social media expert), and Pam Slim (Escape from Cubicle Nation)

Here’s how it works:

1. Find and select news feeds from over 700 topics on, including Food, Social Media, Celebrities, Marketing, Tech, Los Angeles Times, NPR, PBS, and Gadgets.

2. Create a MyAlltop page to specify the order of your feeds.

3. Visit your personalized MyAlltop page with an iPhone or Blackberry.

If users prefer to see new stories organized by time not source, then they can go to the RSS address of their MyAlltop page—for example,

“There are three steps to getting the news feeds you want on your iPhone: finding the feeds on the Internet, putting them in the order you want to read them, and then displaying them in a manner optimized for a phone. Alltop now provides the easiest path for accomplishing all three steps,” said Guy Kawasaki, co-founder of Nononina, the creators of Alltop.

Company Background

Nononina is a Silicon-Valley based Web company. Its three founders are Guy Kawasaki (Garage Technology Ventures and Apple), Will Mayall (Apple and Fog City Software), and Kathryn Henkens (Fog City Software). Alltop’s goal is the worldwide domination of RSS.

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