Daily Archives: February 15, 2012

1 post

Apple Cuts iAd Minimum Buy-In Fee

Apple has cut its minimum iAd buy-in fee to $100,000, reports Advertising Age. The new lower price, one-tenth the $1 million originally required when iAd launched in July of 2010, dropped to $500k and then $300k per package. “Advertisers will now have to spend just $100,000 for Apple mobile campaigns […]