All new iMac announced

Apple has introduced an all-new iMac featuring a much more compact and remarkably thin design, enabled by the M1 chip. The new iMac offers powerful performance in a design that’s just 11.5 millimeters thin, with a striking side profile that practically disappears. Available in an array of vibrant colours to match a user’s personal style and brighten any space, iMac features a 24-inch 4.5K Retina display with 11.3 million pixels, 500 nits of brightness, and over a billion colours, delivering a brilliant and vivid viewing experience.

The new iMac also includes a 1080p FaceTime HD camera, studio-quality mics, and a six-speaker sound system — the best camera and audio ever in a Mac. Also, Touch ID comes to iMac for the first time, making it easier than ever to securely log in, make purchases with Apple Pay, or switch user profiles with the touch of a finger. Combining the power and performance of M1 and macOS Big Sur, apps launch with blazing speed, everyday tasks feel incredibly fast and fluid, and demanding workloads like editing 4K video and working with huge images are faster than ever. The new iMac joins the incredible family of Mac models powered by M1, including MacBook Air, 13-inch MacBook Pro, and Mac mini, marking another step forward in Apple’s transition to Apple silicon. iMac is the most personal, powerful, capable, and fun it has ever been, and customers can order it beginning Friday, April 30. iMac will be available in the second half of May.

Completely reinventing one of the world’s most iconic computers, the new iMac features a thinner and more compact design that is remarkable from every angle. Enabled by the system-on-chip architecture and amazing power efficiency of M1, the logic board and thermals are dramatically consolidated and reduced in size compared to the previous generation’s, allowing the side profile of iMac to practically disappear. The much more compact design reduces the volume of iMac by 50 percent,1 allowing it to take up less space and fit easily in even more places.

With an array of colours — green, yellow, orange, pink, purple, blue, and silver — the new iMac design personalises and elevates any space unlike any other computer. iMac features softer colours and thinner borders on the front to allow users to focus on their content, while the back pops in bold, saturated colour. To complete the simplified design, iMac comes with a new power connector that attaches magnetically and a beautifully woven 2-metre-long colour-matched cable.

iMac has always been about its best-in-class display. The new iMac features an expansive 24-inch 4.5K Retina display2 with narrower borders and 11.3 million pixels. With a P3 wide colour gamut and over a billion colours, plus 500 nits of brightness, images are vivid and more brilliant. This new display also features True Tone technology, which automatically adjusts the colour temperature as the environment changes for a more natural viewing experience. In addition, the 4.5K Retina display on the new iMac has an industry-leading anti-reflective coating for greater comfort and readability.

With the power and performance of M1 and macOS Big Sur, the new iMac instantly wakes from sleep, everyday tasks feel faster and more fluid, and apps launch with amazing speed. In Safari, users can browse even faster and run hundreds of tabs at once, and in Photos, users can fly through edits to their images. With Apple Arcade, they can enjoy exclusive games while on the large iMac display, and users can also run a variety of iPhone and iPad apps right on their iMac without breaking their workflow. macOS also delivers powerful iCloud and Continuity features that enable users to work seamlessly across their iMac, iPhone, and other Apple devices.
The new iMac offers the ultimate macOS Big Sur experience. Its refined design brings a new level of power and beauty to the Mac, and allows users to experience the spacious 24-inch 4.5K Retina display to the fullest. macOS Big Sur puts more controls at users’ fingertips and is packed with enhancements to key apps including Safari, Messages, and Maps.

The powerful 8-core CPU in M1 features the fastest CPU core in low-power silicon.3 And the 8-core GPU features the fastest integrated graphics in a personal computer.4 When combined with its high efficiency, unified memory architecture, and the 16-core Apple Neural Engine, the new iMac delivers powerful performance when compared to standard models of the 21.5-inch iMac, including:
Up to 85 percent faster CPU performance, so users can export their favourite video project in iMovie faster than ever, easily work with massive 100-megapixel photos in Lightroom, and compile new apps in Xcode in a fraction of the time.
Up to 2x faster GPU performance for certain apps like Affinity Photo and Photoshop, and up to 50 percent faster than the most powerful discrete graphics in the fastest 21.5-inch iMac, allowing users to render edits in real time or add complex filters to their photos in a snap.
The ability to edit up to five streams of 4K footage, or one stream of 8K footage,5 without dropping a frame in Final Cut Pro.
Up to 3x faster machine learning in apps that leverage the 16-core Neural Engine in M1.6

The new 24-inch iMac is available to order beginning Friday, April 30, on apple.com/uk and in the Apple Store app. It will begin arriving to customers and be available in select Apple Store locations and through Apple Authorised Resellers beginning in the second half of May.
iMac with 7-core GPU starts at £1,249 and £1,124 for education, and is available in green, pink, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, Magic Keyboard, and Magic Mouse.
iMac with 8-core GPU starts at £1,449 and £1,304 for education, and is available in green, yellow, orange, pink, purple, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, two additional USB 3 ports, Magic Keyboard with Touch ID, Magic Mouse, and Ethernet.
Additional technical specifications, configure-to-order options, and accessories are available at apple.com/uk/mac.
Customers are able to find the same great shopping and support services at apple.com/uk and at Apple Store locations. iMac configurations in green, pink, blue, and silver will be available to purchase directly at Apple Store locations, and all colours will be available at apple.com/uk.
Customers can experience the new iMac at select Apple Store locations and have their questions answered in person. Customers who visit stores are encouraged to check apple.com/uk/retail for information on opening hours, services available, and the health and safety measures in place.
Anyone can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Apple Support and no-contact delivery or Apple Store pickup options.
Every customer who buys iMac from Apple can enjoy a free Online Personal Session with an Apple Specialist, and receive guidance on how to make their iMac work the way they want.
Customers in the UK can trade in their eligible device for an Apple Gift Card or credit toward their purchase. If the device is not eligible for credit, Apple will recycle it for free.
For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free.

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