Square Group Ltd, the highly successful Apple reseller based in London, Midlands and Home Counties has today announced its acquisition of certain assets of national Apple reseller Computer Warehouse, including its brand name.
Computer Warehouse has been supplying Apple products and services for over 23 years, by way of mail order, web and retail. Computer Warehouse has built a reputation of first class service to its 250,000 strong customer base over the years.
Jonathan Cole, Chairman of Computer Warehouse Ltd had the following to say:
“I am delighted that Square has added the Computer Warehouse brand to its growing group of companies. They will be able to deliver the first class service our customers have come to expect from us over the years and with their retail and business experience will be able to address the needs of the new generation of Apple users.”
Darren King, Managing Director of Square Group Ltd said “Computer Warehouse has a long and established reputation in the Apple market, so we are very happy to associate our brand with them. Having recently launched our new Online store, we intend to use CW’s vast experience in this area to push our online presence forward, under the Computer Warehouse brand.” King went on to say “CW is a great business. With our investment, experience and focus, we’re confident in maintaining and improving CW’s market share. We’re also very much looking forward to working with CW’s business and education clients, and bring them our experience, knowledge and values built over the last 16 years of Square’s trading history.”
The acquisition took place on Thursday 25th March 2010. For more information please contact Darren King or Jonathan Cole on 020 7692 6808. www.squaregroup.co.uk
