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American Greetings Expands iPhone Application to Include Retail Coupons

This summer American Greetings Corporation (NYSE: AM) introduced an iPhone application offering e-cards, which skyrocketed up the list of offerings on iTunes, and was among the top ten entertainment applications in terms of total downloads. Now, just in time for the holiday season, the application has been updated to include the option for consumers to take advantage of special coupons for paper greetings, redeemable at American Greetings retailers nationwide.
This innovative savings opportunity represents another way that the greeting card company is working to help consumers find the perfect card.
“We have received great feedback from consumers on the iPhone application, and we are excited to bring this successful app to the greeting card aisle,” said Dan Miller, vice president of product management and user experience at “This is a great example of how American Greetings is continuing to expand our presence for consumers to offer solutions and great value wherever they shop.”
The current offer, good now through December 31, 2009, gives consumers $1 off any three greeting cards purchased. All current and new users of the American Greetings app will be able to redeem the coupon as soon as they launch the application. The coupon is then e-mailed to the shopper, and can be printed out and redeemed at retail.
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About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company’s major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at through AG Interactive, Inc. (the Company’s online division). AG Interactive also offers digital photo sharing and personal publishing at and and a one-stop source for online graphics and animations at In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit

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