Apple Macintosh News and Information
Apple Macintosh News and Information

Parallels Expands Australia and New Zealand Distribution

Parallels announced a strategic partnership with Simms International, a leading supplier of IT products and services to the corporate reseller, system-integrator, and retail markets in Australia and New Zealand (ANZ). Simms will distribute the award-winning Parallels Desktop 6 for Mac and Parallels Desktop 6 Switch to Mac software to its extensive network of Apple Resellers and select retail outlets throughout ANZ.

“Australia and New Zealand are very important and strategic markets for Parallels. We are excited to partner with Simms because it is a fresh, dynamic company with the broadest set of channel and retail relationships that will feed the growing demand for our Parallels Desktop 6 for Mac products,” said John Eng, Vice President for Marketing and Alliances for Parallels Asia Pacific. “This partnership reflects Parallels commitment to our customers in Australia and New Zealand to deliver the best desktop virtualization products and is a strategic part of our desire to expand our cloud enablement software business in this region.”
Simms Managing Director Danny Moore said, “Parallels is a leader in the virtualisation arena and is a dominant player in the Apple space. Establishing a relationship with Parallels extends our software offering and opens up some very interesting opportunities around cloud computing.”
Through the distribution partnership with Simms, Apple Resellers and mass merchants will gain access to the best technology and expertise to help them deliver solutions that meet their customers’ expectations.
Parallels Desktop 6 for Mac is simply the fastest, smartest and most powerful version yet of the number one selling software for running Windows and Mac applications side-by-side on a Mac without rebooting. Its honours include Macworld Editor’s Choice Award 5/5 Stars, PC Advisor 5/5 Stars Award, PC Pro Recommended Award, MacUp Award and more. MacTech’s 2011 virtualization benchmarks included more than 4,000 tests that pitted Parallels Desktop 6 for Mac against the leading competitor; MacTech said that “Parallels is the clear winner,” beating it in “92% of the 3D graphics tests” and “84% of the general tests.” Complete results of MacTech’s benchmark tests are available online here:

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