Apple Macintosh News and Information
Apple Macintosh News and Information

Gendai Games and Macworld 2010 Team Up for “Macworld 2010 GameSalad Challenge”

Gendai Games and Macworld 2010 are teaming up to host “Macworld 2010 GameSalad Challenge,” Gendai Games and IDG World Expo, owner of Macworld 2010, announced today. From December 21, 2009 — January 25, 2010, teams of game creators can participate in this contest which challenges contestants to make the most innovative, creative, and fun video games for the Mac and iPhone. “Macworld 2010 GameSalad Challenge” will bring all types and levels of game creators from the community together at Macworld 2010, scheduled for February 9-13, 2010, at the Moscone Center in San Francisco. All Macworld 2010 attendees and fans will be able to participate in the judging via Twitter, creating an interactive experience that continues on-site at Macworld 2010.

“’Macworld 2010 GameSalad Challenge’ is a great way for game developers in the community to participate in a different way at Macworld 2010,” said Paul Kent, Macworld 2010 General Manager and Vice President at IDG World Expo. “We are excited to see what kind of innovative games are created, as well as how our Macworld 2010 community votes to select the ultimate winner.”

Entrants must use GameSalad Creator for Mac to create their game. Games will be judged on overall fun, quality and creativity. The games will be available to play for free on Finalists will be announced January 29, 2010, and the Grand Prize Winner will be decided by 50% vote of the judges and 50% of the audience participation from Twitter. All Finalists will receive a Macworld 2010 Platinum Pass (a $1600 value) and have their game showcased during the awards presentation at Macworld. The Grand Prize Winner will be announced on the show floor during a live awards presentation on February 13, 2010, by judges from the Mac and gaming communities: Jason Citron, Founder and CEO of Aurora Feint, and Michael Agustin, Founder and CEO of Gendai Games. During the awards presentation, the judges will demonstrate the games and offer their insights. The Grand Prize winner will receive a Platinum Pass to Macworld 2010, a GameSalad Pro Membership and an iPod touch – all totaling a $3800 value.

During the expo, attendees will have the opportunity to play each of the game entries and vote for their favorite through Twitter. Expo attendees will also have the opportunity to participate in the GameSalad Bar, a space on the show floor open to all attendees where group tutorials provide free training on how to build games using GameSalad technology. Each day, attendees will have the chance to participate in a mini-game jam on the show floor where the winner receives a GameSalad Express Membership as a prize.

“We are excited to work with IDG World Expo in bringing this competitive tradition to Macworld 2010. We love the idea of fostering new game design through game creation challenges and game jams. You can see crazy new and experimental games that have the potential to break out and become something great,” said Michael Agustin, Chief Executive Officer at Gendai Games. “We’re thrilled to have GameSalad be part of this challenge and look forward to seeing what people around the world come up with.”

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About Macworld 2010
Macworld 2010 ( is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo ( is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

About GameSalad
GameSalad ( provides non-programmers and aspiring creators with the tools to realize their game ideas. GameSalad enables users to build games visually, utilizing a drag-and-drop interface along with built-in logic and behavior systems. Users can exchange templates of games online, publish their games to, and share their games over their own blog, Twitter, and Facebook. GameSalad Creator has been downloaded more than 30,000 times, and more than 1,000 user-generated games have been uploaded to In the three months since the introduction of the GameSalad iPhone publishing service in September 2009, more than 100 iPhone games “made with GameSalad” have been released to the App Store.

About Gendai Games, Inc.
Gendai Games ( develops game creation technologies enabled by the Social Web. Gendai Games’ technologies provide powerful tools and processes ideal for the creation of sophisticated games and interactive media. The company pairs unique technology with social media to bring game creators and players together. Gendai Games is passionate about building great user experiences that are accessible to everyone.

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