Apple Macintosh News and Information
Apple Macintosh News and Information

Apptizr Launches Personalized iPhone App Recommendation Service

Apptizr announced the beta launch of (, a free service providing iPhone users with personalized app recommendations based on their tastes. Targeting the over 60 million iPhone and iPod Touch users worldwide, Apptizr provides an easy way for them to discover high quality apps for their mobile devices. With its proprietary algorithm, Apptizr captures the users’ tastes and learns more about users’ preferences over time, resulting in highly relevant and personalized app recommendations.

With over 100K apps in the iPhone App Store, finding high quality apps that match a user’s specific interests is like finding a needle in the haystack. Apptizr does the heavy lifting through its proprietary algorithm which matches user interests with the right apps. The engine is smart enough to learn more about users’ interests over time based on what they do with the recommendations. Apptizr also evaluate the applications for quality and only recommends the best apps in each category to the users.

“We decided to develop Apptizr because of the personal frustrations we experienced in trying to find high quality iPhone apps from the App Store,” said David Li, the CEO and Co-Founder of Apptizr. “There are lots of great apps out there, but it’s too much work to filter out the not-so-great apps to find the right ones. There are multiple apps for nearly everything you can imagine. Apptizr does the hard work to find the best apps that fulfills your needs.”

Unlike Apple’s Genius recommendation engine, which is useful only after users have already downloaded lots of apps, Apptizr can be used by experienced and brand new iPhone users alike. The algorithm Apptizr uses takes into account users’ stated interests, demographic profile, as well as behavior. Unlike other services which require active user participation, Apptizr serves the recommendations to the users on the Apptizr website and via a weekly email. After the initial setup, users can simply sit back and relax and wait for the recommendations to be served to them!

Apptizr launched the Alpha release in October of 2009 and was available by invitation only. The service is now in public Beta and is available for free at

About Apptizr:
Apptizr was founded in 2009 with the mission of making it easy for iPhone and iPod Touch users to find great mobile applications based on their’ interests. Apptizr was developed by mobile and web industry veterans from Danger, PayPal, eBay, and Oodle. Apptizr is not affiliated with Apple Inc. or any mobile carrier. Apptizr is a product of Third Ave Labs. More information about Apptizr can be found at

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